Our values

Our vision:

To develop a 100% Greek Proposition in Personal Hygiene.

Our Mission:

To seamlessly and successfully combine quality with innovation, to create best-in-class, skin-friendly products that guarantee safe consumer protection.


We have set new standards in the personal hygiene industry, through our highly innovative approach that effectively fuses top absorbency with proven exceptional skin-friendly properties, i.e. the ‘sensitive concept’.


We won’t settle for anything less than excellence. Ever since our foundation, we have made the strategic choice to invest in state-of-the-art equipment, in order to create top quality products of pioneering design to the highest international standards.

Everything we do is based on a common set of values that determine how we work together.

Our values, Respect, Responsibility, Integrity coexist in all our collaborations.